Our client had become complicit by resting on its legacy of success, resulting in stalled innovation and failure to keep up with changing customer need.
Empower the CCO with a way to motivate change from within the company.
A manifesto for the CFO to read to the top execs, motivating their new change in direction. We also created a video highlighting why innovation is imperative to staying profitable by showcasing high-profile companies that failed to get ahead of the future. Proving that current and past success does not guarantee a future of the same.
A $1 million contract and an ongoing engagement to support their business innovation moving forward.
Copywriter, Content Strategist, VO Talent, Art Director