Delving Deeper: Case Studies

The who, what and wins of my experience in digital storytelling.

ROLE: LEAD WRITER AND CONTEST STRATEGIST

WHO: OME gives med students the tools to study efficiently, providing videos and advice on the high-impact content that matters most for career-making exams.

WHAT: Transformed fragmented word-of-mouth and grassroots marketing into a unified outreach strategy with measurable impact.

WIN: Readership and blog engagement increased 75%.

ROLE: SOLE WRITER, CONTENT STRATEGIST, CREATIVE LEAD

WHAT: Transformed hundreds of pages of dense financial content into a free, engaging site that opens financial literacy to all — not just the elite.

WIN: Moneywise.com — a site that not only informs, but guides readers to see money as their key to a better life.

ACCENTURE POD

ROLE: SCRIPT WRITER, RESEARCHER, PRESENTER

WHO: Accenture created PODs—small, agile in-house teams—to turn complex solutions into compelling stories that help win high-stakes pitches.

WHAT: We needed to create a wake-up moment for Coca-Cola’s leadership, showing that even iconic brands risk irrelevance without innovation.

WIN: $1M in business