Delving Deeper: Case Studies

The who, what and wins of my experience in digital storytelling.

LEAD WRITER AND CONTEST STRATEGIST

OME helps med students study better and faster with videos and advice on the information they’ll need most to ace career-making exams.

Goal: Transform organic word of mouth, grassroots marketing efforts into cohesive outreach that moved the needle.

Achieved Goal: Readership and engagement of website went up 75%.

INTERNAL CREATIVE AGENCY – MONEYWISE SITE

What: Create a free financial literacy resource to support wealth management across all stages of life.

The shift: Grow wealth that matters. Help customers and non-customers change their mindset that money is merely a necessity to a means to turn goals into reality.

Achieved Goal: Transformed hundreds of heady articles written by financial advisors into easily digestible content, expanding accessibility and inclusivity to a broader audience.

ACCENTURE POD

A creative agency within Accenture, our purpose was to partner with internal teams to create industry-leading experiences. When they got the business, we all won.

Industry-spanning audiences: Texas and Arkansas state agencies, consumer, oil & gas to name a few.

Outcome: A business pitch success rate of 90% representing millions in increased revenue.