We implemented a campaign called #UseMeLeaveMe, a bike-sharing program that utilized Beacon technology.
Launched at SXSW, users could locate nearby available bikes through pings on their phones and use them — for free.
Each bike had its own name and personality. We Tweeted where they were going and what they were doing in their unique tone of voice. There was a grumpy old man bike, a sunny optimist, a partier and around 20 more unique personas.
The #UseMeLeaveMe campaign demonstrated Razorfish's focus on integrating digital and physical experiences to create innovative solutions, particularly in the realm of mobile and location-based technologies.
Awards:
• National Gold ADDYs (American Advertising Awards)
• Webby Award.
Learn more:
https://www.marketingdive.com/ex/mobilemarketer/cms/news/advertising-agencies/17542.html
Directed by the late, great Philip Seymour Hoffman, our campaign highlighted the people that made Peoples United Bank something special.
No touch technology? No problem. We highlighted a new feature that made butt dialing and other inconveniences a thing of the past.
